Media Consultancy

So you have a brilliant business, and you’re filled with amazing ideas and enthusiasm for your American Dream. Now it’s time to get those ideas out to the world and show them what you have to offer! If you’re not sure where to start – we can help with in-depth Media Consultancy.

A robust marketing strategy that will help you promote your business is vital for successful expansion into the U.S. But, with the ever-changing landscape of digital marketing and a large and complex market to get to grips with, it can be difficult to know where to start.

Should you take advantage of the popularity of video and podcasting? Concentrate on Social Media Marketing? Develop a winning PPC campaign? Or perhaps you should begin with exploring the local market and meeting media professionals who can help you to build a presence in your chosen location Stateside?

Mount Bonnell Media can help you to answer these questions and decide how to pinpoint the strategic goals that will support your unique business and message.

Developing Winning Media Strategies – Challenges

 

The American market is vibrant but confusing for many entrepreneurs. There’s a range of complexities to navigate so that you can choose the best investment for your marketing time and energy.

Mount Bonnell Media has worked with European entrepreneurs for over a decade, helping them to build their business in the U.S. Some of the typical marketing challenges that European companies face when marketing to the U.S. include:

  • Difficulty in identifying which marketing channels to focus on

  • Challenges in communicating with American customers effectively

  • Misunderstanding which marketing messages will work best for an American audience

  • Confusion over how to build and grow a social media presence in America

  • Uncertainty about how to identify and develop a business’s unique story – and tell it
    so it resonates with a different demographic

  • How to use marketing materials in a coherent and comprehensive way

Which marketing strategies will be the most cost-effective and
deliver the highest impact in the U.S.

Approaching an American Audience as a European Business Owner

 

One of the most challenging areas for European business owners to navigate when expanding into the U.S. is how to approach this new audience. While Europe and America have plenty in common, it’s also true that American consumers are a unique demographic with specific marketing needs and expectations.

These expectations can be seen in a generalized way in areas such as a tendency toward more patriotism, a demand for personalization and brand-connection or a higher degree of political correctness in many cases.

But, it would be a mistake to think that the American market is homogenous. Your success in marketing depends not only on being able to focus your marketing goals in a way that will align with different practices in the U.S. but will also take into account your niche and how customers within that niche in different demographics of the U.S. want to communicate.

Get Strategic Media Advice From Mount Bonnell Media

 

As you expand into the American market, you need a strategy that will ensure the right messages get out to the right people in the right way. This can mean diversifying the types of marketing messages you use – while ensuring you choose the channels that are going to suit your business voice and customers.

Mount Bonnell Media can help you make these key strategic decisions in the following ways:

  • Strategy consultation. We’ll work with you to help you identify which types of media will work best for your business. Consult with us about the different styles and types of media available and how cost-effective each will be.

  • Media review and advice. We’ll help you go through your existing channels and decide which of them to use as you expand into the U.S.

  • Support to develop your marketing narrative and brand building. We’ll help you to identify which aspects of your product, service and company ethos will best showcase your USP and speak directly to your new American audience in a way that is meaningful and effective.

  • Tailored media support with relevant professionals. We’ll help you to decide which media and marketing channels to use and how to access relevant professionals to work with you on your marketing toolkit.

We can work with you to provide both short and long-term media consultancy.
You can book an hour to talk through ideas and how to implement them or take part in a half day/full day media workshop. Or, we can develop longer-term strategic planning and advice to provide you with more extended support.

Comprehensive Marketing Services From Mount Bonnell Media

 

Once you have decided on the best marketing strategy, it is, of course, vital that you successfully implement it. Mount Bonnell Media can help you to create a variety of marketing media, as well as develop effective advertising and PR campaigns.

We can help you with:

We can help you to build strategies and media that combine any or all of these marketing tools together to create a comprehensive marketing plan.

Marketing Doesn’t Have to Be Confusing – If You Have the Right Help!

 

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