The Impact of BlockChain Digital Marketing

As it is now, marketing and levels of data transparency may take strides forward thanks to blockchain. Notably, the blockchain technology is rapidly creeping into many industries. Although it usually attracts interest in the financial and banking realm, blockchain has many implications outside of traditional markets.

According to data from Statistica, blockchain research is well underway in the telecommunications, media, and technology sectors. Forty percent of people in these industries noted that they are in the awareness phase or becoming educated on the technology. More than 35% indicated they are experimenting with blockchain or creating proofs of concept. Even so, 12% are already deploying blockchain technology and using it in their businesses.

Because blockchain is so synonymous with finance, many people around the world wonder how marketers would even use this technology. The question that is out there is whether there is a place for blockchain technology in marketing. It is no secret that the answer is affirmative.  Blockchain can change how marketers collect and use data. Moreover, it can change the way marketers address customers and even how they manage ads. The following is a look at the inevitable impact that blockchain will have on digital marketing.

Tracking keywords

Nowadays, tracking keywords is a challenge for marketers. Marketers who utilize Search Engine Optimization can attest to this. Search engine algorithms change frequently that marketers have to change course continuously. In addition, tracking keywords on different devices and trying to decipher a local versus a national search is challenging. Organic SERP results are incredibly complex to understand and many marketers have to guess or assume when creating reports.

With the use of blockchain, marketers could have real numbers when tracking keywords. Inconsistencies that marketers have to account for when summarizing efforts could be accounted for by a tracker built on the blockchain. Blockchain technology could help track keyword positions across all devices and in any location. Thus, marketers can then use this information to create more data-driven and accurate campaigns.

Changes to social media

Currently, there are companies that are changing the way users think about social media. Some are creating decentralized network platforms that allow users to share, discover, and connect without traditional social media surveillance. For instance, WildSpark is one of the most popular tools released by Synereo. The tool essentially monetizes viral content with the idea that only the best and most popular content will climb the ranks.

All these current social media changes benefit users in that users can have more control over their data. The changes also reward users for good content or viral content of any platform. For marketers, this is a game changer. Excellent content will ensure maximum sales.

Primarily, marketers should assess how relevant these decentralized social networks are and whether or not their customer base use them.

Marketers get better leads

At present, data collection for marketers takes various approaches. Many marketers collect data from a wide range of sources, put it all together, and then run a campaign based on that. However, this method is not a great option. Such campaigns operate with an excess of inconsistent or incorrect data.

Blockchain transactions are decentralized. For this reason, marketers have to go right to the source for data collection. Of course, the right source of data is the consumer. In the data collection process, marketers can choose to pay or incentivize consumers for their data. Even though this may be a higher upfront cost, the ROI on the campaign will be higher. Accordingly, marketers obtain accurate data that came right from their consumer.

Always remember that consumers that give the brand their data are already interested in the company. These are already prospects ready for nurturing and lead scoring and conversions in the funnel becomes much easier. It may require more effort and cost upfront but marketers will gather far better leads using the blockchain.

Combating fraud in the ad space

By now, every marketer knows too well that there are frequent click frauds in advertising. Ad companies across the globe are striving to combat fraudsters all they can. AdChain, for instance, is a company trying to fight this with adChain Registry. That is a smart contract on the Ethereum blockchain. In most cases, Ad impressions and clicks are authentic because they are on the trusted blockchain. As it is now, most companies want to solve the problem of the lack of transparency and the high levels of ad fraud.

Additional transparency for consumers

Ultimately, most blockchain technologies provide more transparency for consumers. Furthermore, they know who has their data and how those businesses obtained the data. For marketers in the current marketing space, there will be more data to run campaigns. Even as marketers may have to pay for incentive data collection, the information will be real and highly viable in campaigns.

If you are a marketer out there, there is a justifiable reason to adopt blockchain technology in marketing campaigns. With necessary assistance, you will gradually gain knowledge on how to apply blockchain in marketing.