Pop-Up Store Marketing Strategies for Online Businesses in the US
An increase in e-commerce businesses and other internet-based brands in the US have led to unwavering popularity in pop-up stores. Pop-up stores allow companies without permanent brick and mortar presence to set up temporary physical locations. That is mainly aimed at driving sales and fostering brand awareness. Notably, companies have utilized pop-up shops for decades. Nonetheless, new methods of digital marketing have made pop-up shops more cost-effective.
Presently, they are an excellent tool for promoting brands. To achieve the desired results, an entrepreneur needs to develop a dedicated marketing strategy for driving traffic and supporting overall marketing efforts. In most instances, pop-up shops serve as a bigger marketing plan and require a blend of traditional and digital channels. That helps in ensuring effectiveness and success. You can implement several strategies for a successful pop-up store. Here are a few of the best strategies for online business owners in the US.
Spread the word digitally
Currently, more than three billion people around the world use social media. Therefore, it is a no-brainer that one cannot achieve an effective marketing strategy without social media. Marketing strategists recommend that one should create a plan that covers social media activities before, during, and after the launch of a pop-up shop. The first step is creating a unique, appealing, and relevant hashtags to use on social media channels for the entire promotion. That will give a sense of consistency to all marketing efforts. Moreover, it will also give marketers valuable insight into how a product promotion campaign is performing. Alternatively, the other step would be creating a Facebook page and inviting friends and followers to like it. similarly, one can create a Twitter, Instagram, Pinterest and LinkedIn accounts to get in touch with a large audience.
Create Buzz around your Products or services
Marketing experts indicate that this strategy can gain a brand more exposure if well executed. You can create a buzz around the products or services you deal with. Remarkably, if you have a product that is growing in popularity, it would be best to create a buzz. That will offer an exclusive variant for a limited time in a physical location. In case a marketer decides to feature buyers of the products or services on social media, it is suitable to simplify the buzz. However, it will be prudent to ensure that your buss is relevant and does not infringe on the rights and feelings of your audience.
Use guerrilla marketing
This unconventional approach is a perfect fit for pop-up retail marketing. The main advantage of this kind of advertising is that it is cost effective. It heavily relies on creativity and uses unorthodox tools thus does not require a big budget. There are various excellent and highly conspicuous methods of carrying out the guerilla marketing strategy for a pop-up store. For instance, one can pick an unexpected place for a pop-up shop, giving away branded stickers, set up geo-fences and flash-mobs. All these methods will definitely get a pop-up shop established on the target audience’s radar and make a memorable impression.
Find Real Time Interaction with Your Product
One of the biggest challenges that countless online businesses face is the lack of physical interaction with the product. Essentially, it will pay off to get in touch with physical customers that can give both immediate feedback and important social proof. One particular product may have top-notch images that may not correspond to the actual product. This may not augur well with customers. Typically, the shop will lose existing customers while potential customers will run away. That implies that you need to interact with a product and have every fact about it on the fingertips. This will ensure that you give the right information to buyers without putting the business at risk of losing customers. In the end, the pop-up stores will be very effective in reinforcing brand image and getting valuable feedback about the product.
Connect with influencers
Even though this is an expensive strategy, it is worth investing in. Influencers are the best people to help in expanding a brands’ reach beyond the initial target audience. Most entrepreneurs engage influencers in their marketing strategy to bring many potential customers interested in the products or services being offered. It is worth noting that opting for a micro-influencer from the industry that one’s business is in is a perfect decision. Micro-influencers in the same industry with their hirer are almost 7 times more cost-effective. Furthermore, they deliver a 60% higher engagement rate than niche hotshots. Even though their followers’ base is not that huge, it is more loyal. It is imperative to note that influencers are quick to put in a good wood with their followers on your behalf.
If you need more information about pop-up store marketing strategies, do not hesitate to get in touch with us. Our experts will take you through each step to ensure you implement the best strategies.
