Full Transcript of Episode 21: Eoin Bara – Getting Americans to Drink Mór Irish Gin

We caught up for a few glasses of gin and a chat with Eoin Bara, the Founder of Mór Irish Gin, at a pub in Dublin.

Mór Irish Gin is one of Ireland’s fastest growing gins. They started in 2015 at a distillery in Tullamore, continuing the legacy that stretches back to the 1930s when Eoin's grandfather was a master distiller of world renowned Irish whiskey.

They have expanded into the U.S. in 2019, and won some prestigious awards like Double Gold at The Wine & Spirits Wholesalers of America, and Double Gold at San Francisco Spirit World Competition for packaging.

As gin is not the first that comes to mind when we think of American drinks, we wanted to know how you get Americans drinking gin, and how they got that gorgeously designed bottle of Mór across the U.S.

While we taste Wild Berry Gin, Eoin shares his experience of expanding to U.S. spirits market one state at the time, the legal context for selling spirits in different states, and how they got distributors and bartenders on board with Mór.