Features a Business Website Needs to Have
A business web site is the fundamental part of your marketing campaign. Even when you focus on social media or on other forms of marketing, the website is still the key feature of your connection with the clients since that’s where the sales can be made and that’s the main place to be informed about your business.
It isn’t a part of the business to save on and you should work with the designers and the developers as well as your sales team in order to make the website that suits your needs.
Who you are?
The first thing that the site should convey is who you are. That’s partly done through an about me section and a good copy that you need to prepare with care and forethought. But this isn’t enough and it’s only a begging of telling the story of what your business is.
The overall look and feel of the site should be made to convey the same message as its written content. That’s why making a site is a joint effort that you should hire different experts and professionals for, and bind them with your own vision of the project.
A domain name
This may seem like a trivial matter but it most definitely isn’t not. The domain name is the way you’ll be recognized and a tool that helps you to get found in the first place. There’s nothing wrong with the domain name being a little bit playful as long as it’s easy to remember and search for.
Once you decide on the name that’s it and that starts a long term work with your marketing team to use the domain name and your content overall to keep your business easy to find and contact.
Easy payment system
Many customers are lost due to a bad payment system. That’s how it is now when all shopping can be done online with just a few click, if it takes too long to make a purchase you’ll lose clients before they even buy anything.
Make sure you only ask for personal and payment once and that you provide the option of paying with just one click for those who have already left that information on your site. The security of this data is also paramount since that’s how you make sure your customers trust you.
Call to action buttons
Call to action buttons are the key feature of any site. That’s because they break the monotony of jus reading a site and let your visitors and potential customers actually take action in interaction with your site. It also gives them a clear idea of how to do a certain thing for instance, you should have a clear, show prices or buy buttons.
The key to design a good call to action button is that it’s noticeable and simple enough to use in terms of figuring out what it does and not requiring any other action.
SEO
Search engine optimizing is the key to finding your site online and using google. That’s partly about understanding the search algorithms and how to use them to your advantage but mostly it’s about having good content that will put your business over the top and ahead your competitors.
Producing this content is therefore the key to your campaign and it’s where most of your funds and resources should go. It’s not enough that the content is searchable it also need to be something that your visitors will read and have a benefit from and finding the balance between the two can be hard.
Contact information
This gets overlooked these days because many feel that all that there is to know is already online and all communication happens online. This isn’t really true and a business website should leave more than one for the customers to contact them. Start with email and chats, but don’t overlook more traditional channels as well.
You should still have a phone line that a person can call and ask directly about their needs and concerns. These lines should also be staffed by experts and those who can handle the pressure of that kind of work.
Conclusion
A business site is the key feature of your online marketing campaign. It needs to be complemented by other things but it’s still the center of an online advertising for a business. That’s why it needs to be designed and developed to meet the needs of both the company and those who visit the site.
This includes having good SEO content, and having clear and easy ways to pay for the goods and services on the site. It also means having a clear brand vision and an overall outlook that is part of the vision of the company offline and in dealing with other businesses.
